Video Chapters:

  1. Why Email Marketing is king.
  2. The challenges of email marketing.
  3. The basics of building a mailing list.
  4. Marketing basics for growing your list.
  5. Using Incentives.
  6. How to deliver value through your email.
  7. How to write subject lines and escape the spam box.
  8. How to keep your email list clean.
  9. More tips for growing your email list.
  10. How to market to your email list.
email Marketing Hints and Tips Overview

Duration: 50 Minutes

Chart for Video Hack Review

The first thing I want to say on this video is how refreshing it was to hear from a UK email marketer; yes, the information is universal, but it’s just nice that it seems to talk to me more directly than the usual American email marketer. Sometimes as a listener you wonder if the overseas tips and hints will translate and work.

I don’t know who created the video or any other titles from the same guy!

Good content, clear and informative with references to established professionals.

Interesting comparisons to email ‘V’ social media and how emails provide a direct and often faster results. It has been hotly discussed that email and social interaction can work hand in hand. It’s kind of obvious that when you contact someone for the first time; that they are unlikely to open their wallet on the first interaction. A strong and complimentary social media presence will give that unsure potential customer a point to research and validate they trust you.

Facebook Versus Email Marketing

One favourite reference is ….

“building a massive Facebook following is great but!! you are beholden to Facebook. What if they delete your page or your account? years of work GONE !! poooffff. Its not unheard of from Facebook.

You may have built your email/subscriber list of followers by …

  1. Paid Advertising
  2. Non-Facebook ads that link to your Facebook page.
  3. Stationary and business cards with Facebooks Link on

All the traffic you have earned and sent to Facebook wasted. Facebook has gained from all your hard work, you’re out of the picture because they deleted your account. This happens more than you think and you’re the loser!

One favourite reference is ….

“building a massive Facebook following is great but!! you are beholden to Facebook. What if they delete your page or your account? years of work GONE !! poooffff. Its not unheard of from Facebook.

You may have built your email/subscriber list of followers by …

  1. Paid Advertising
  2. Non-Facebook ads that link to your Facebook page.
  3. Stationary and business cards with Facebooks Link on

All the traffic you have earned and sent to Facebook wasted. Facebook has gained from all your hard work, you’re out of the picture because they deleted your account. This happens more than you think and you’re the loser!

Getting your email Marketing Noticed

As the sender you need to stand out, and that will be harder than you think, the recipient of your email may receive 10’s or 100’s of emails per day and is only scanning subject lines looking for something important. If you don’t grab their attention you may end up in the “Dreaded ‘D’ Zone” Snap Selling Audio Book by Jill Konrath

Its worth mentioning early that you need to have the metrics/analytics of your email marketing, so you can see how many of your emails are being opened/read/ … More about this later (anchor link to it)

To minimise the clutter in your recipients inbox email hosting companies use spam filters, these filters scan the subject of an email and the bod of text; looking for keywords that have been associated as spam, these algorithms for distinguishing between a genuine email and spam are not fool proof so you need to go the extra mile to ensure your email is treated like a valuable communication and not spam and deleted without the recipient ever reading it. There are many factors that can get you pinned as spam and here are a few.

  1. Using the word ‘FREE’, this word has been used by spammers a lot and it may get your email trashed
  2. Offers, specials,
  3. Too frequent or mass mail outs
  4. Too many complaints from recipients.

I’ve had my own banks emails treated as spam because I had gone over my credit limit and they were sending daily reminders. So, getting classed as spam can happen to anyone, any business, any time.

Email Marketing Mechanics

email marketing image
  1. Email Marketing Providers
  2. Email Metrics and analytics.

The video goes on to mention some of the most popular email marketing providers. I won’t go on to mention them here, but they are the most common. And not my first choice for email marketing. All the common platforms provide metrics like, opens, clicks. These analytics allow you to see what elements work best

Opens = Good subject
Clicks = Good content and call to action

Both elements are required to have a successful email marketing campaign. Its wise to test, test test and when you find the golden formula then send out your campaign.

 

A word of criticism about the video

Some of the ‘hacks’ mentioned include adding name to the email subject line and starting your email with ‘re- ‘to fool the reader in to thinking this is a reply to an email sent by the recipient.

These ‘HACKS’ work sometimes but most hacks just run the risk of offending the reader/recipient and that’s bad email marketing, not work all the time and the more marketers use these Hacks the less likelihood of their success. Overall this video course has some great content but, in my opinion, does its self no good with use of HACKS.

Finally monetise your email lists by selling them or leasing them out.  I don’t agree with this because sold lists can be used badly and it will only add to more recipients being fed up with spam, lets say they sign up with you and no one else a month later they get a load of unwanted emails they may recall the last company they signed with was you and label you as a spammer when you sold the list.

Not worth it in my opinion; its all too common place.

A good email overview video program with some good content excellent for beginners without going in to too much detail and overwhelming the reader.